I just finished up reading this article on Ad Age concerning the Brand Awareness of several different brands in the minds of women.
The conclusion?
Massive ad campaigns drive awareness in women.
I can't help but say... duh?
Hershey, Kindle, and Lincoln all apparently dropped big bucks this past quarter in advertising to the feminine target audience. As a result, a recent poll shows an increase in Brand awareness amongst women.
The Hershey ads told me to!
What's that? Advertising works?
....
Guess so.
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