Heineken Redesign

So Heineken is redesigning their traditional stubby bottles. Everywhere that is, except the United States.

Apparently import drinkers prefer the stubby bottle.

I think that this speaks to two things: 1) The importance of research. 2) The pretentiousness of the American Consumer.

Same hair, same tan, same wax... Import Bottle.

It's interesting that they determined sales would decrease should the bottle change in America. I guess elsewhere in the world the bottle is not particularly unique. Many foreign beers actually use the same design, or have a similarly unique shape. Changing it elsewhere is probably smart. But making it look like everything else in the US beer world is stupid. I get that.

But come on guys. If you like import beer, like it for the taste, not the bottle. I'm actually not that fond of Heineken. I'm a Shiner Bock kind of guy.