I can't imagine what Publicis must be thinking - they just lost a 40 million dollar account to a much smaller agency. I guess this is the age of technology after all. An age where the smaller, more modern agency can not only compete with the big dogs, but reign supreme.
I've studied a little bit of Mother in Introduction to Creativity. I like their style. And I actually find it appealing that the advertising business can be driven by creativity rather than funding. I'm sure Publicis has the bigger budget, but I guess Mother just had the ideas.
And hell, Mother is already in charge of one of Anheuser -Busch's subsidaries, Stella Artois.
Maybe they can keep the account for longer than a year - that seems to be the running record!
An old school AB ad. I wonder if Mother can do better?
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